Packaging is an integral component of a product’s marketing strategy. Consumers will see your packaging before considering buying the product itself, so its appearance matters greatly in its success or failure.
When we talk about cosmetic packaging, we are referring to the containers that hold cosmetic products (primary packaging) as well as the outer packaging used for fragrances and other cosmetic items (secondary packaging).
Cosmetic products are things that people use to clean themselves up, look better, and enhance their appearance. They don’t change how the body works or its structure.
The way cosmetic products are packaged is regulated by an international standard set by the International Organization for Standardization.
This is also overseen by national or regional regulations, such as those put in place by the EU or the FDA. To sell cosmetic products in a particular area, marketers and manufacturers must follow the regulations that apply to that area.
With such a significant investment on the line, it’s vital that you select a manufacturer or supplier capable of meeting all your requirements and realizing your vision. Let’s look into the details of some of the cosmetic packaging manufacturers in the USA.
Garrett Hewitt International
Garrett Hewitt International (GHI) is a leading manufacturer and supplier of packaging solutions for the cosmetic, personal care, and fragrance industries.
They specialize in the production of high-quality packaging components and offer a wide range of products to meet the unique needs of their clients.
They manufacture various products, some of them are given below:
- Glass bottles
- Dispensing systems
- Fragrance components
Garrett Hewitt International is headquartered in Mount Vernon, New York, in the United States. It serves clients globally and has a strong presence in the cosmetics and fragrance markets.
U.S. Continental is a manufacturer of cosmetic packaging and glass and metal containers, specializing in beverage bottles, beer cans, and returnable glass kegs.
The following are some of their main products:
They hold many certifications, including:
- ISO 9001:2008
They have facilities located throughout North America (USA), and they have also been members of the American Packaging Association since 1924, with headquarters located in Chicago, Illinois.
Prior to the merger, Continental held an unrivaled market position for relevant product containers shipped in 1955 – it shipped 21.9%, or 39 3/4 billion metal containers, with the rest being glass.
Pretium Packaging is an industry leader in custom and high-performance rigid plastic bottles and containers, offering PET, HDPE, and polypropylene plastic bottle and jar solutions designed for food and beverage, sports nutrition, personal care, and household product end markets.
Their production facilities feature blow molding as well as injection molded bottle lines.
Some of their main products are as follows:
- Containers for cosmetics, personal care, pharmaceuticals, food, and beverages
Its sustainability practices have earned them several certifications, such as:
- The Eco-Logic label
- ISO 9001
- ISO 14001
Pretium is headquartered in Chesterfield, Missouri, with 19 automated manufacturing facilities worldwide serving Fortune 500 customers as well as short and medium run rigid packaging production capabilities across recession resilient end markets backed by Genstar Capital and Clearlake Capital Group.
Fusion Packaging designs, produces, and distributes beauty packaging for brands. Their packages focus on strengthening the relationship between product and brand – creating packages to reinforce and deepen it further.
Their dedication to detail and quality has made them trusted partners for several leading global beauty brands.
Fusion Cosmetics’ main offerings include:
- Beauty sticks
- Sifter jars
Fusion Packaging is headquartered in Dallas, Texas, with additional offices in New York, Los Angeles, Hong Kong, and Paris.
HC Packaging is an internationally-recognized design, development, and manufacturing company offering primary cosmetic and skincare packaging.
Their main products include:
- Kits of primary cosmetic and skincare packaging
- Mascara (molded & fiber brushes)
- Brow packaging pots & jars
Hc Packaging holds many certifications, some of which are given below:
- ISO 9001
- ISCC PLUS
Hc Packaging can be found at 420 Old County Road in Pacifica, CA 94044-3221 or you can visit their website for more accurate information.
Their services are offered worldwide, and they specialize in supporting beauty brands with a ‘Clean Beauty’ ethos by providing environmentally responsible primary packaging options that enhance their green credentials.
WWP Beauty is a beauty packaging and solutions manufacturing company based in the United States. With high expertise in the cosmetics industry, they offer a diverse range of products and services to cater to the evolving needs of their cosmetic brand.
They manufacture various products, some of which include:
Currently, WWP Beauty has multiple locations across the United States. Their headquarters are located in New Jersey.
They also have manufacturing and innovation centers strategically situated in California, Nevada, Ohio, and Florida, allowing them to effectively serve clients throughout the country.
Libo Cosmetics provides a variety of packaging solutions for makeup products. Libo is not only using sustainable materials in their products, but they are also taking steps to reduce plastic waste.
They manufacture many products, but their specialty lies in:
- Eyeshadow packaging
Their facilities are in China, Taiwan, and the US, where they produce different elements of product packaging, all certified by GRS as part of C-TPAT’s agreement to increase security on borders.
They have introduced post-consumer recycled (PCR) cosmetic packaging products made from used plastic bottles discarded during recycling programs; these new items feature recycled PP, PET, and aluminum components.
Mjs Packaging, located in Livonia, Michigan, is a producer of plastic containers used across various industries.
Additionally, they provide design engineering, warehousing, and distribution services to their clients, as well as environmentally sustainable recyclable products that can be found here.
The following are some of the products they provide:
MJ’s Packaging has been serving businesses for 130 years with quality packaging solutions for glass, metal, and plastic containers.
Their eight sales offices throughout the US allow MJ’s Packaging to provide cost-efficient logistics with quick speed to market delivery times for manufacturers.
Qosmedix is an ISO 9001 and 14001-certified supplier/manufacturer of accessories and packaging for the cosmetic, skin care, spa, and salon industries worldwide.
Established on the original concept of maintaining hygiene practices during beauty consultations, Qosmedix boasts an expansive inventory.
Their primary products include:
- Disposable brushes
- Applicators with customized packaging
- Makeup sponges
- Spa wear
They are currently operating out of their 95,000-square-foot climate-controlled warehouse in Ronkonkoma, New York. They employ over 100 people worldwide, with Sari Sternschein serving as president.
PacMoore Food Manufacturing LLC provides contract food manufacturing services as well as consumer packaging services at its production facilities in Hammond, Mooresville, and Gridley in Illinois, with GFSI/BRC certification, as well as organic certification, gluten-free certification, Kosher certification, and Halal certification.
Some of their main products are given below:
- Powder ingredients and blends
- Homogenous liquid blends
- Granulated products
Consumer-sized packages for finished dry foods are also provided, along with facilities certified to process gluten-free food items using specific safety measures and accurate labeling processes.
The way you package your cosmetic products can impact how customers view them as a whole. Standing out is crucial if you want to succeed in the industry.
Having attractive packaging can make a big difference in setting your brand apart from the competition. This can lead to customers becoming loyal to your brand and continuing to make purchases from you in the future.
A lot of beauty and cosmetics brands are now opting for simple and minimalistic packaging designs. Think about how the way you combine colors, where you place your logo, and the quality of the materials you use will affect your customers’ experience.
It’s important to create a positive emotional moment for the customer when they open the box, as it’s your one chance to really impress them and make them feel connected to the product inside. So, make sure you’re putting in the effort to deliver that “wow factor”!